Kid Cudi shares video for new single ‘Ill What I Bleed’

Kid Cudi has shared a video for his new single “ILL WHAT I BLEED”, directed by Jason Goldwatch. In a tweet prior to the video’s release, the 39-year-old wrote that he and Goldwatch will be “takin it back to 09 baby.”

The video shows Cudi around Seoul, South Korea as he goes clothes shopping, dances in the street and on stage. It also features a cameo from his longtime collaborators Dot Da Genius and King Chip, as well as Ibn Jasper.ji].

Last month, Kid Cudi announced that his new album INSANO wouldn’t be dropping in mid-September as planned, but would release two new songs from the forthcoming project on SoundCloud: “ILL WHAT I BLEED” and “MOST AIN’T DENNIS.” — “These songs are some of my favorites on the album and I really think you’ll dig em. I’m sorry for the delay everybody but I’m a perfectionist. And things gotta be right. I love y’all!!! Enjoy!”

Several famous collaborators will appear INSANO, including Travis Scott, Young Thug, A$AP Rocky, Pusha T and Lil Yachty.